OverviewWith a focus on comfort, particularly tailored for slender breeds like Whippets, the brand identity and digital design of Amsterdam-based dog clothing brand Skinny Dog embrace a colourful palette and prioritise playfulness. Reflecting the founder's adoration for 70s aesthetics, the brand blends retro hues and patterns with a contemporary flair, creating a fusion of nostalgia and modernity.
OutcomeWith a kaleidoscope of colours and whimsical elements, the brand now exudes energy and personality, perfectly aligning with its target audience of dog lovers. Social media covers and frames seamlessly integrate into the storytelling process, enhancing the brand's narrative with captivating visuals of dogs adorned in their latest jumpers or raincoats. The outcome is an engaging online presence that not only showcases the products but also fosters a sense of community among followers.
