OverviewLearning is growing. Valamis has been expanding its operations over the years by providing engaging and sustainable learning experiences. The company works with customers such as NASA, Agi and T-Mobile to achieve Learning and Development objectives, they have the authority and experience in-house. But how do you ensure that you are truly distinctive and recognisable in your category? How do you create a distinctive story, but keep the existing logo? Meet the new Valamis. A brand that connects the dots, so you see the bigger picture.
Project by Verve. Role: Digital Designer
OutcomeThe visual system of the new identity rotates around the concept of “connecting the dots” through two main components: data points and learning path. These two elements serve the purpose of visualising the data points essential for comprehending and connecting the information. Making it clear for us how to connect the dots. The path facilitates the connection of these data points. It represents the transformation of knowledge, insights, and skills into a tangible and clear form.
brand and digital applicationsThe placements of the dots can be customised for each application. It can range from free roaming points to points in context of illustrations. The learning path exhibits a visual texture generated by the placement of data dots, and this grid serves to signify both depth and direction. The pattern becomes visible as the learning path approaches a data dot. The subject, idea, or item that we are visualising should be readibly understandable. By connecting the dots, we have crafted a coherent image that conveys the insights delivered from the data.
